The Evaluation

Distribution Companies 

There are various distribution companies included in our opening, Stealth, Cipher and Hanway. However if ‘Moneytrapped’ was fully produced and executed to a professional standard the company that I would want to distrubute my product is Revolver Entertainment.

The company founded in 1997 has continued to grow and develop and is set to have its most succesfull year 2011. The company is based in the Uk and also  now has a base in U.S, expanding oppurtunites. Revolver has over 200 films it has disrtubuted in the uk alone, the company widely varies in the genre of film it distrubtes however claims to be “experts in youth entertainment” having backd urban uk films such as ‘Kidulthood’, ‘Adulthood’, ‘Anuvahood’ and ‘Dead man running’; all films set in innercity London exploring similar themes to ‘Moneytrapped’ therefore I think it would be a film they would be interested in distributing. 

Revolver is now a parent company of ‘GUNSLINGER’ “champions of fresh new talent” a brand new production company looking for new actors and directors to make there debut breaking performances. Last year the production company produced ‘Shank’ , A futureistic film of the predictions of London in 2015, the film follows Junior, a young teenager caught in the midst of a city on the brink of destruction, where he and his friends struggle to find food while also fighting for their lives against rival gangs. I believe this company would be interested in the plot of ‘Moneytrapped’ and the new unknown actors in heinsight I would choose 'GUNSLINGER' to produce the film. 

Codes and Conventions

Comparing and evaluating our film opening to others of the same genre I feel it sticks to the codes and conventions of films I researched in pre production. ‘Moneytrapped’ is a gritty, socially realistic drama; this is represented through the use of setting, characters behavior and the soundtrack. The mise en scene of settings used in the film is crucial to establish the setting. We used various urban landscapes giving an insight to the dull area they live in. The busy built up area revealed in the estate scene is crucial to imply that this is a inner-city location, we wanted to use quite grey areas, with not much use of greenery or colour to set a depressing bleak mood to the film. The use of real time in the estate scene also allows the cinematography to reveal more of the area. The characters behavior shows violence and a glimpse of a parcel wrapped in a plastic bag indicates drug dealing, themes commonly explored in the other films I researched and relevant to the youth of London today. The grime/rap music playing in the background creates an urban feel and is quite upbeat as too entice the audience, this genre of music is frequently used in films I have researched. 

Target Audience

I believe the core target audience for the film would be 15-22 year olds as teenagers can relate to the themes of the film, living in inner-city locations, working or middle class and of varied race. If I could describe a specific average viewer I think they would be, male, 17, in college, work or seeking for work. Living in a council flat in London and have been personally exposed to or involved in crime, violence, peer-pressure, drug use or deals. He would be interested in grime/rap/ UK urban music and like urban action films. This model person is only my interpretation of a person who might be interested in the film, however I think the film could attract a much wider audience. I feel a variety of people throughout britian of various ages, backgrounds or social status would be interested in watching the film to get an insight of characters lives similar to teenagers regularly neagativley exposed in the media. Studying the BBFC and the ratings other films have been awarded I would rate ‘Mobeytrapped’ as a 15, as it contains strong laguage, drug references and inappropriate themes for younger audiences.

I think the film attracts audiences in a variety of ways, namely being that it represents teenagers behaviour and explores real lifes and real issues in a realistic way making it relatable for the target audiece. The language used throughout the extended film would be current, using slang and London dialect that teenagers use daily. The soundtrack we used in the opening of the trailer is urban and using a popular unsighned artist Giggs was important to us as we felt teeagers would like the fact someone they respect is getting recognition being used in a film. The casual urban costume of characters is authentic to teenagers; hoodies, hats, trainers using labels such as NewEra and Nike.  

Representation of social groups

I think watching the opening of our film, people may think we have presented a classical negative stereotype of teenagers, especially young black youths who are always being negatively represented in the media as underachieving hostile gang members. In the full-extended film the audience would get an insight to the lifestyles of characters, their backgrounds and the reasons behind Jake’s violent behaviour shown in the opening of the film. I think this behaviour is definitely realistic and true to the behaviour of a lot of teenagers who have problems regarding a lack of money or motivation in life.

Progression and Skills Gained Since the Preliminary Task.

Since the Preliminary task I feel the standard and quality of work produced has definatley improved. The time management improved and we spent a longer time in post production to edit, add a soundtrack and titles. Personally I don’t think I have gained any new technical skills using the camera or editing software iMovie, as I was experienced previously using these technologies in media GCSE and BTEC. However I think I have learnt to compromise more whilst working in a group of people who don’t necessarily agree with me on certain ideas. I feel after some disagreements at the beginning of production we all tried to ensure we were all present when filming and editing which really helped the groups moral resulting with the group having a good working relationship.